11/19/00
We know who you are
We know who you are.
Wait a minute ... stop running around the house closing the blinds.
There are no phone taps, or trenchcoated agents lurking outside.
Just the same, we know who you are. And you’re a fascinating bunch
of people.
What I mean, of course, is that the Catholic Press Association
has collected a valuable set of statistics about who makes up
the readership of The Catholic New World and similar publications.
Here’s what we know about you:
In the main, you are well-off and well-educated. And in any given
week, 16 million of you use Catholic periodicals such as this
one to learn more about your faith and its place in the world.
The survey was conducted by Simmons Market Research Bureau on
behalf of the CPA and its related bureau, the Catholic Advertising
Network.
Catholic readership varies by publication, but in general, readers
are 68.5 percent women. (The rest, as you might expect, are men.)
More than 96 percent are 35 or older, with a median age of 56.
More than half are employed; 68 percent are married and 40 percent
have children under 18.
Want more?
Nearly 70 percent of you attended college (against a national
figure of 45 percent); 42 percent graduated, against a national
average of only 16 percent. As many as 86 percent own their homes;
median household income is more than $47,000, with a third ranking
above $60,000.
Besides all that, you’re generous, with nearly 95 percent of readers
of Catholic publications making charitable donations, the survey
reported. More than 60 percent have financial investments, a quarter
having a value exceeding $100,000.
All in all, you’re a bunch of pretty nice people, and we’re pleased
to serve you. As long as we’re throwing numbers out, The Catholic
New World distributed an average of more than 60,000 copies a
week in the past year, much of that being attributed to our Faith
& Education section delivered monthly to families with children
receiving Catholic education and our monthly Exciting Senior Perspectives
section for mature Catholics.
Oh, one last thing: the survey showed that reading a Catholic
periodical like The Catholic New World is good for you. That’s
right, as a group, you buy less headache and pain-relief medication
than the national average.
—Tom Sheridan,
Editor and General Manager
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